5254 (v.6) Business Policy 650

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Area:	School of Management
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
How corporate strategies are formulated and implemented. The combination of the external environment and the organisation's internal structure and processes affect the strategic actions of the business. Copious use of models and current examples from thebusiness world emphasize practicality over theory.