306972 (v.1) Creative Advertising Design Process 292

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Area:	Department of Design
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 1 Hours Weekly
Practical:	1 x 2 Hours Weekly
Prerequisite(s):	306971 (v.1) Creative Advertising Design Theory 291 or any previous version
Critical analysis of creative processes, creative process management, creative brief analysis, creative strategy development, idea generation techniques and methods, creative concept development and advertising communication skills.