305319 (v.1) Agribusiness Analysis 501

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Area:	Muresk Institute
Contact Hours:	10.0
Credits:	50.0
Lecture:	3 x 2 Hours Weekly
Tutorial:	2 x 2 Hours Weekly
Prerequisite(s):	303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
Introduction to research in marketing and farm management, research design and project design, market research, business analysis including assessing business performance and benchmarking. Feasibility studies, optimisation and mathematical programming techniques, simulation, soft systems, market modelling and forecasting, strategic marketing, goal setting and strategic planning, logistics and supply chain management, implementation, management and control, and succession planning.