303324 (v.2) Food and Agribusiness Marketing 201



 

Area:Muresk Institute
Contact Hours:5.0
Credits:25.0
Lecture:1 x 1 Hours Weekly
Tutorial:2 x 2 Hours Weekly
Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Supply chain management. Promotion. Personal selling. Competitive marketing strategies.

 

 

Copyright and Disclaimer
Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J