12596 (v.3) Public Relations (International) 350

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	10854 (v.4) Public Relations (Techniques) 200 or any previous version
This unit introduces students to the skills and concepts needed to practice public relations successfully in today's global business environment. It builds an awareness and understanding of cross-cultural communication in international public relations and develops an understanding of public relations and corporate communication in world economies, and those of specific regions, such as the Asia Pacific region.