12530 (v.3) Public Relations (Advanced Techniques) 540

---

 

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	12477 (v.3) Public Relations (Principles) 500 or any previous version
This unit equips students with the advanced writing skills necessary for upper-level public relations practitioners. It covers new communications technologies and other public relations techniques used to enhance communication in an organisational context.