10850 (v.4) Marketing 100

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Introduce the topic of marketing, its role and importance in any type of organisation. Topics covered include the marketing concept, marketing environment, marketing information systems, market segmentation, identification of target markets, buyer behaviour, product, place, price and promotion decisions, and the special aspects of marketing.