Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

234921 v.3 Entrepreneurship and Marketing Double Major



Introduction
This double major prepares for careers in the management of small or medium retail, export or sales enterprises. It comprises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. It also has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.

Course Structure Hrs/Wk Credit
Year 1 Semester 2    
10993 v.2   Business Statistics 101 4.0 25.0
11013 v.2   Accounting (Managerial) 101 3.0 25.0
      OR    
11001 v.2   Economics (Macro) 101 3.0 25.0
  50.0
Year 2 Semester 1    
10808 v.2   Business Communication 101 3.0 25.0
11010 v.2   Law (Contract) 101 3.0 25.0
11712 v.2   Small Business 200 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  100.0
Year 2 Semester 2    
12953 v.2   Entrepreneurship 300 3.0 25.0
304440 v.2   Environmental Issues in Business 201 3.0 25.0
8800 v.5   Employee Relations 200 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0
Year 3 Semester 1    
3821 v.6   Export Marketing 300 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
      SELECT 2 OPTIONS   50.0
  100.0
Year 3 Semester 2    
10810 v.3   Business Policy 320 3.0 25.0
11713 v.4   Small Business 300 3.0 25.0
304421 v.4   Management of Technological Innovation 302 3.0 25.0
      SELECT 1 OPTION   25.0
  100.0
 
Optional Units (No Year Level Specified) Hrs/Wk Credits
1866 v.6 * Retail Marketing and Distribution 311 3.0 25.0
2644 v.8 # Administrative Management 200 3.0 25.0
3820 v.6 * Marketing to Organisations 322 3.0 25.0
4375 v.4 * Marketing of Services 311 3.0 25.0
6798 v.3 # Taxation 301 3.0 25.0
6981 v.3 * Professional Selling 300 3.0 25.0
10278 v.3 # Professional Practice 391 3.0 50.0
10841 v.2 # Law (Business Organisations) 222 3.0 25.0
10852 v.3 # Organisational Behaviour 200 3.0 25.0
10855 v.5 * Public Relations (Principles) 102 3.0 25.0
11016 v.3 * Marketing Communications 211 3.0 25.0
11040 v.2 # Bank Lending 306 3.0 25.0
11996 v.2 # Law (Management) 252 3.0 25.0
12598 v.3 # Tourism Management (Principles and Practices) 102 3.0 25.0
303899 v.2 # Ethics in Business 300 3.0 25.0
305457 v.1 # Design (User Interface and Web Design) 150 3.0 25.0
           
# Optional Management Units.
* Optional Marketing Units.
NB Students must select two management and two marketing optional units.
           

Click here for a printable version of this page

 

 

Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J