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234818 v.3 Marketing and Electronic Commerce Double Major

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Introduction
This double major is designed for those seeking a career in the marketing of products, services and ideas, who recognise the growing importance of the Internet, the World Wide Web and other technologies that make up the so-called 'information superhighway'. As marketing becomes more global and volatile, marketing professionals will have an increasing need to understand and use electronic commerce technologies.

Course Structure				Hrs/Wk	Credit
Year 1 Semester 2
10993	v.2		Business Statistics 101	4.0	25.0
305457	v.1		Design (User Interface and Web Design) 150	3.0	25.0
					50.0
Year 2 Semester 1
10808	v.2		Business Communication 101	3.0	25.0
305476	v.1		Analysis (Problem Analysis) 150	3.0	25.0
305479	v.1		Technological Infrastructure (Introduction to Business Computing Infrastructure) 200	3.0	25.0
9764	v.7		Consumer Behaviour 102	3.0	25.0
					100.0
Year 2 Semester 2
12613	v.2		International Marketing 250	3.0	25.0
305477	v.1		Analysis (Systems Analysis) 200	4.0	25.0
305480	v.1		Technological Infrastructure (Network and Web Site Administration) 250	3.0	25.0
9807	v.6		Marketing Research 200	3.0	25.0
					100.0
Year 3 Semester 1
305474	v.1		Design (Database Design) 200	5.0	25.0
3900	v.5		Strategic Marketing 310	3.0	25.0
6981	v.3		Professional Selling 300	3.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Year 3 Semester 2
10810	v.3		Business Policy 320	3.0	25.0
305458	v.1		Development (Introduction to Programming) 150	4.0	25.0
305529	v.1		Decision Support (EC Logistics) 300	4.0	25.0
			SELECT 1 OPTION		25.0
					100.0
Optional Units to Select From in Year 3				Hrs/Wk	Credits
1866	v.6		Retail Marketing and Distribution 311	3.0	25.0
2845	v.4		Law (Marketing) 245	3.0	25.0
3820	v.6		Marketing to Organisations 322	3.0	25.0
3821	v.6		Export Marketing 300	3.0	25.0
3822	v.6		Sales Management 330	3.0	25.0
4371	v.5		Marketing 391	3.0	25.0
4375	v.4		Marketing of Services 311	3.0	25.0
10806	v.2		Analytical Marketing 201	3.0	25.0
10854	v.4		Public Relations (Techniques) 200	3.0	25.0
10855	v.5		Public Relations (Principles) 102	3.0	25.0
11016	v.3		Marketing Communications 211	3.0	25.0
12603	v.2		Tourism Marketing 300	3.0	25.0
12968	v.2		Sports Marketing 241	3.0	25.0

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