ADVT2000 (v.1) Advertising Principles
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 1.5 Hours Weekly |
| Tutorial: | 1 x 1.5 Hours Weekly |
| Equivalent(s): |
12632 (v.5)
Advertising Principles 211
or any previous version
|
| Prerequisite(s): |
11016 (v.5)
Integrated Marketing Communications 202
or any previous version
OR MKTG2000 (v.1) Integrated Marketing Communications or any previous version |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | Introduces students to the fundamentals of advertising within a marketing environment. The unit covers materials including ethics and consumer behaviour in advertising, target markets and segmentation, account planning and research, the creative aspects of advertising including art direction and copywriting and the different facets of media. |
| Field of Education: | 080507 Advertising |
| Result Type: | Grade/Mark |
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
Handbook
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