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Curtin University
Courses Handbook 2015

This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2015.
Information for the previous year's courses and units is available at Courses Handbook 2014.

MINU-MRKTG v.1 Marketing Minor


Minor Overview

Minors prepare students to develop broad knowledge about an additional discipline area that compliments their study in an award course.


This minor prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment.



Minor Entry and Completion Details

Students admitted to the MJRU-MRKTG Marketing Major (BCom) cannot undertake this minor.



Major/Minor/Stream Organisation


Course Structure Hrs/Wk Credit
MKTG3004 v.1 *   Strategic Marketing 3.0 25.0
  OR  
MKTG1000 v.1 **   Discovering Marketing 3.0 25.0
MKTG2004 v.1   Consumer Behaviour 3.0 25.0
MKTG2005 v.1   Marketing Research 3.0 25.0
MKTG3006 v.1   Services Marketing 3.0 25.0
  100.0

*    should be selected by Commerce students

**    should be selected by non-Commerce students





Handbook

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