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Curtin University
Courses Handbook 2015

This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2015.
Information for the previous year's courses and units is available at Courses Handbook 2014.

STRU-MRKTG v.1 Marketing Stream (BA MassComm)


Major/Stream Overview

This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.


Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and Internet marketing.



Major/Minor/Stream Organisation


Course Structure Hrs/Wk Credit
Year 2 Semester 1
MKTG2004 v.1   Consumer Behaviour 3.0 25.0
  25.0
Year 2 Semester 2
MKTG2000 v.1   Integrated Marketing Communications 3.0 25.0
  25.0
Year 2
  SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF:   75.0
  75.0
Optional Units to Select from in Year 2 Hrs/Wk Credit
MKTG2002 v.1   International Marketing 3.0 25.0
MKTG2003 v.1   Tourism and Leisure Marketing 3.0 25.0
MKTG2005 v.1   Marketing Research 3.0 25.0
MKTG3001 v.1   Professional Practice in Marketing 3.0 25.0
MKTG3003 v.1   Internet Marketing 3.0 25.0
MKTG3004 v.1   Strategic Marketing 3.0 25.0
MKTG3006 v.1   Services Marketing 3.0 25.0
MKTG3007 v.1   Retail Marketing and Distribution 3.0 25.0




Handbook

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