MDDU-MRKTG v.1 Marketing Double Degree Major (BA/BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and controlmarketing activities efficiently in a highly competitive and volatile environment. A wide range of employment opportunities are available in Australia and overseas.
Professional Recognition
Graduates may apply to join the Australian Marketing Institute and the Australian Institute of Management.
Major/Minor/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| ACCT1000 | v.1 | Introduction to Accounting | 3.0 | 25.0 | |
| MGMT1001 | v.1 | Communication in Business | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| ECON1000 | v.1 | Introductory Economics | 3.0 | 25.0 | |
| BLAW1004 | v.1 | Business Law | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| ISYS1000 | v.1 | Introduction to Business Information Systems | 3.0 | 25.0 | |
| MKTG1000 | v.1 | Discovering Marketing | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| MKTG2004 | v.1 | Consumer Behaviour | 3.0 | 25.0 | |
| MGMT1000 | v.1 | Fundamentals of Management | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| MKTG2005 | v.1 | Marketing Research | 3.0 | 25.0 | |
| MKTG3003 | v.1 | Internet Marketing | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| MKTG2002 | v.1 | International Marketing | 3.0 | 25.0 | |
| MKTG3001 | v.1 | Professional Practice in Marketing | 3.0 | 25.0 | |
| OR | |||||
| MKTG2006 | v.1 | Digital Communication Management | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 1 | |||||
| MKTG3004 | v.1 | Strategic Marketing | 3.0 | 25.0 | |
| MKTG3006 | v.1 | Services Marketing | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 4 Semester 2 | |||||
| MKTG3007 | v.1 | Retail Marketing and Distribution | 3.0 | 25.0 | |
| MKTG3000 | v.1 | Business Capstone | 3.0 | 25.0 | |
| 50.0 | |||||
Handbook
The Courses Handbook is the repository of Curtin University ("Curtin") course information. While Curtin makes all reasonable endeavours to keep this handbook up to date, information on this website is subject to change from time to time. Curtin reserves the right to change the: course structure and contents, student assessment, tuition fees and to: withdraw any course or its components which it offers, impose limitations on enrolment in any unit or program, and/or vary arrangements for any course without notification via the website.
For course and enrolment information please visit our Future Students website.
