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Curtin University
Courses Handbook 2014

This handbook contains information for courses and units at Curtin in 2014.
Information for the previous year's courses and units is available at Courses Handbook 2013.

312005 (v.1) Brand Communication 272

Area: Department of Design
Credits: 25.0
Contact Hours: 3.0
TUITION PATTERNS: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Tutorial: 1 x 3 Hours Weekly
Prerequisite(s): 312001 (v.1) Design Practice 172 or any previous version
UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Syllabus: An introductory exploration into the design of brand and marketing communication (advertising design). The unit addresses basic marketing principles, media strategies and the development of advertising concepts and communication design.
Field of Education: 100501 Graphic Arts and Design Studies
Result Type: Grade/Mark


Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2014 Bentley Campus Semester 1 Y        
2014 Bentley Campus Semester 2 Y        
2014 Charles Telfair Inst Mauritius Semester 1 Y        
2014 Charles Telfair Inst Mauritius Semester 2 Y        
2014 Lim Kok Wing Uni Malaysia Semester 1 Y        
2014 Lim Kok Wing Uni Malaysia Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External


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