Courses Handbook 2009

12990 (v.4) Advertising (Cross Cultural) 300


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Seminar: 1 x 3 Hours Weekly
Prerequisite(s): 12632 (v.4) Advertising (Principles) 211 or any previous version
Syllabus: This unit introduces students to cultural differences across national markets that impact on the communications and advertising environments in different countries. As part of this unit, students are given a relevant case study and are required to conduct a cross cultural indepth interview from which they are expected to extract a creative execution relevant to each of two selected cultures.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080507 Advertising
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2009 Bentley Campus Semester 1 Y        
2009 Bentley Campus Semester 2 Y        
2009 Singapore Campus Trimester 2A Y        
2009 UHK SPACE Admiralty Ctr Trimester 2A Y        
2009 UHK SPACE CIDP Trimester 2A Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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