305494 v.2 Graduate Certificate in Public Relations

GradCertPubRel(Curtin)

This course is not available to International Onshore Students on Student Visas

Introduction

This course introduces students to the dynamic field of public relations through the application of principles and concepts relevant to the practice of strategic communications. Students without formal tertiary qualifications, but with extensive managerial and/or professional work experience are eligible to be considered for enrolment in this course.

Course Entry Requirements/Prereq

An undergraduate degree, in any discipline, from a recognised tertiary institution or at least five years substantial managerial or executive level work experience.

Duration and Availability (HB)

This course is available on a part time basis only.

Career Opportunities (HB)

This course prepares students for careers in the rapidly growing and diverse arena of public relations. Graduates may work in media relations, PR consultancy, corporate communication, public affairs, community relations, employee communication, marketing public relations, government communication, or the not-for-profit sector.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
12477	v.4	Public Relations (Principles) 500	3.0	25.0
12532	v.5	Public Relations (Critical Issues) 560	3.0	25.0
				50.0
Year 1 Semester 2
12530	v.4	Public Relations (Advanced Techniques) 540	3.0	25.0
12535	v.4	Public Relations (Strategies) 520	3.0	25.0
				50.0