5762 (v.7) Global Marketing Communications 564

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Lecture:

1 x 3 Hours Weekly

A broad foundation to globalisation and the communications process and examines topics such as advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y
2003	Bentley Campus	Semester 2	Y
2003	Mktg Inst of S'pore	Trimester 3A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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