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4825 (v.4) Marketing of Services 411



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Other Requisite(s):

Admission: Requisite upon admission into the Commerce Honours Program
Introduction to marketing of services. Managing supply and demand for services. Positioning of services. Issues of service quality. Pricing, promotion and delivery of services, marketing of services in public and not for profit organisations. Strategic service management.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
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