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306973 (v.1) Creative Advertising Design - Copywriting and Art Direction Workshop 292



 

Area:

Department of Design

Contact Hours:

3.0

Credits:

25.0

Lecture:

1 x 1.5 Hours Weekly

Tutorial:

1 x 1.5 Hours Weekly

Prerequisite(s):

306971 (v.1) Creative Advertising Design Theory 291 or any previous version
Presented in two six week components. Copywriting workshop looks at the structural dynamics of advertising copy, vocabulary, syntax and grammar, meter and form, tone of voice, styles and formats, persuasion and motivation in copy, copywriting techniques and strategies as well as critical analysis of advertising copy. A look at the dynamics, layout and composition, visual branding and campaigning, graphics and colour, art direction, photography and illustration, art direction for sequential media, mechanical empathy for production and media design as well as critical analysis of advertising art direction.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
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