306820 (v.1) Business Strategy and Corporate Culture 563

Area:

School of Management

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

This unit introduces and develops the 'Mission Model' for creating competitive advantage. The model provides a framework for stimulating strategic thinking and building a culture that not only connects and motivates people around shared values but also focuses them upon common objectives. Key topics will include "The Mission Model" of strategic management; the mission statement; industry analysis; the strategic goal; strategic positioning; implementation; organizational development; nirvana and case studies.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

Click here for a printable version of this page

Picture of sun setting over Henderson Court on Curtin's Bentley Campus