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305616 (v.1) Advertising 511



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly
Successful advertising within marketing environments. Relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 2Y  
2003Bentley CampusShort Period 10Y  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
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