Link to Curtin homepage      CurtinSearch | Curtin Site Index 
Online handbook 2003
Courses and Units Definition of TermsContact / Help
Academic Calendar
Admissions Information
Fee Information
Policy and Procedures
Scholarships
About Curtin
    

13466 (v.2) International Marketing Issues 568



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Lecture:

1 x 3 Hours Weekly
Current issues in global marketing, emphasis on the social aspects of behaviour and how they affect the global marketing process. Global consumer behaviour, marketing segmentation and advertising. Principles discussed apply equally to large and small firms, marketing consumer and industrial products and services, and operating in any geographic region.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Mktg Inst of S'poreTrimester 3AY  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
Click here for a printable version of this page

    

Picture of sun setting over Henderson Court on Curtin's Bentley Campus

 

Curtin crest