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12990 (v.2) International Advertising 300



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

11016 (v.3) Marketing Communications 211 or any previous version
Coke, Intel, McDonalds, Kodak, Nike, Toyota, Sony, Nescafethe list goes on. Many of the most exciting and successful brands today have a global presence. This poses a unique set of challenges for marketers and advertisers. This course investigates the cultural and social differences among nations that influence advertising initiatives in an international context.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y Y
2003Bentley CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 2AY  
2003Mktg Inst of S'poreTrimester 3AY  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
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