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12596 (v.3) Public Relations (International) 350



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10854 (v.4) Public Relations (Techniques) 200 or any previous version
This unit introduces students to the skills and concepts needed to practice public relations successfully in today's global business environment. It builds an awareness and understanding of cross-cultural communication in international public relations and develops an understanding of public relations and corporate communication in world economies, and those of specific regions, such as the Asia Pacific region.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003Lim Kok Wing Inst MalaysiaSemester 1Y  
2003Mktg Inst of S'poreTrimester 3AY  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
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