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11155 (v.2) Marketing Research 401



 

Area:

Muresk Institute

Contact Hours:

4.0

Credits:

25.0

Lecture:

3 x 2 Hours Weekly

Tutorial:

2 x 2 Hours Weekly

Prerequisite(s):

303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Northam CampusSemester 1Y  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
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