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10810 (v.3) Business Policy 320



 

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

3900 (v.5) Strategic Marketing 310 or any previous version
Component segments of study include the concept of strategy, the skills of the strategist, strategy formulation vs strategy formation, implementation issues, contextual factors, macro environmental factors, inter and intra organisational factors, models of decision making, theory and research in strategic planning.


Availability

YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003HK Mgmt AssocTrimester 2AY  
2003HK Mgmt AssocTrimester 3AY  
2003Metro College MalaysiaSemester 1Y  
2003Metro College MalaysiaSemester 2Y  
2003Miri Sarawak CampusSemester 1Y  
2003Miri Sarawak CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 1AY  
2003Mktg Inst of S'poreTrimester 2AY  
2003UHK SPACE Admiralty CtrTrimester 1AY  
2003UHK SPACE Admiralty CtrTrimester 2AY  
2003UHK SPACE Admiralty CtrTrimester 3AY  

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.


 
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