8701 (v.7) Health Promotion, Media and Advocacy 382



 

Area:School of Public Health
Contact Hours:4.0
Credits:25.0
Lecture:1 x 2 Hours Weekly
Laboratory:1 x 2 Hours Weekly
Prerequisite(s):8700 (v.6) Health Promotion Planning 381 or any previous version
Co Requisite(s):13123 (v.3) Research Project 386
Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising: television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the internet. Pre-testing media materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 2Y Y

 

Copyright and Disclaimer
Current as of: August 29, 2003     15:52:10
CRICOS provider code 00301J