5761 (v.6) Consumer Behaviour 561



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Theory of how consumers function, what motivates them and how they can be influenced. Developing a framework and the tools necessary for applying the subject in the real world.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  

 

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