5518 (v.7) Marketing Research 562
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| This course is designed to give you the opportunity to apply knowledge and creativity to real life research problems. In this course you will play the roles of both the client, (in defining the research purpose and objectives) and the researcher in designing the research study, sample size, questionnaire, data analysis etc. The course is thus managerially oriented with a strong practical bias. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Short Period 8 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
