5283 (v.7) Strategic Marketing 563



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Prerequisite(s):5518 (v.7) Marketing Research 562 or any previous version
Strategic marketing. An introduction to strategic planning. The strategic planning process. Formal planning methods. Strategic market programming and the action, evaluation, and control that strategic marketing entails.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Bentley CampusShort Period 3Y  

 

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