3900 (v.5) Strategic Marketing 310



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Prerequisite(s):9764 (v.7) Consumer Behaviour 102 or any previous version
AND
9807 (v.6) Marketing Research 200 or any previous version
This advanced course in marketing is primarily aimed at developing strategic decision making skills with particular reference to marketing. The course presents the conceptual idea of integration of marketing planning into the strategic planning process. The focus of this course is on strategic marketing planning. Issues in this area will be explored in depth and at a relatively advanced level. The student is expected to fully understand the conceptual and theoretical basis of strategy and demonstrate competence in actually utilising that understanding in the applied context. The course is intended for two types of students: Marketing concentrators who wish to deepen their understanding of a general course (as contrasted with the more specialized focus of Advertising, Sales Management, etc.) Non-concentrators who are looking for a broad strategy course in marketing with a planning orientation. For these students, the main thrust of the course may be seen as one of relating marketing to business strategy.
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003HK Mgmt AssocTrimester 1AY  
2003HK Mgmt AssocTrimester 2AY  
2003Metro College MalaysiaSemester 1Y  
2003Metro College MalaysiaSemester 2Y  
2003Miri Sarawak CampusSemester 1Y  
2003Miri Sarawak CampusSemester 2Y  
2003Mktg Inst of S'poreTrimester 1AY  
2003Mktg Inst of S'poreTrimester 2AY  
2003UHK SPACE Admiralty CtrTrimester 1AY  
2003UHK SPACE Admiralty CtrTrimester 2AY  
2003UHK SPACE Admiralty CtrTrimester 3AY  

 

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