301229 (v.2) Public Relations (Strategies) 420



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Other Requisite(s):Admission: to Marketing Honous Program
Strategic thinking and planning of public relations and communications strategies. Case studies - planning and implementation of a corporate image, design of a special event, strategic plan for a lobbying campaign and the strategy of a major media campaign. Strategies - time frames, budgets, financial and non-financial indicators and the writing and compilation of a strategy document.

 

Copyright and Disclaimer
Current as of: August 29, 2003     15:52:10
CRICOS provider code 00301J