13479 (v.2) Wine Marketing Intelligence Systems 512
| Area: | Muresk Institute |
| Contact Hours: | 5.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 5 Hours Weekly |
| Consumer and re-sellers as key components of the marketing plan. The link between effective management and information access. Availability, cost and benefit of 'buying in' research findings. Use of industry studies and those of independent market research organisations. Briefing a market research company on data requirements. Perception of wine in terms of each sector's knowledge and experience - the wine writer for a brand or wine type, the wine maker and marketing staff. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | | Y | | | 2003 | Bentley Campus | Semester 2 | | Y | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
