10854 (v.4) Public Relations (Techniques) 200



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Laboratory:1 x 2 Hours Weekly
Seminar:1 x 1 Hours Weekly
Prerequisite(s):10855 (v.5) Public Relations (Principles) 102 or any previous version
Public Relations (Techniques) 200 introduces students to key public relations techniques with particular emphasis on writing. It requires an understanding of underlying PR principles and concepts gained from the co-requisite unit Public Relations (Principles) 102. PR 102 provides an understanding of the scope and role of contemporary public relations practice. PR 200 builds on this understanding, introducing students to the skills actually needed to work in the public relations field. Outstanding writing skills are essential for anyone interested in a career in public relations. Public Relations (Techniques) 200 aims to lay the necessary foundations. The syllabus covers:- An introduction to public relations techniques and their applications. Public relations writing, including:- News releases, Feature stories, Newsletters, Brochures and fliers, Public relations advertising, Speechwriting, Electronic publishing. Newsletter design and production using a commercial desk top publishing application (Microsoft Publisher).
YearLocationPeriodInternalArea ExternalCentral External
2003Bentley CampusSemester 1Y  
2003Bentley CampusSemester 2Y  
2003Bentley CampusSummer PeriodY  
2003Joondalup CampusSemester 1Y  
2003Joondalup CampusSemester 2Y  
2003Lim Kok Wing Inst MalaysiaSemester 1Y  
2003Mktg Inst of S'poreTrimester 1AY  
2003Mktg Inst of S'poreTrimester 2AY  
2003Mktg Inst of S'poreTrimester 3AY  
2003UHK SPACE Admiralty CtrTrimester 2AY  

 

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