301612 v.2 Bachelor of Commerce (Public Relations) (Honours)

BCom(Hons)(Curtin)

Introduction

This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of public relations practice.

Course Entry Requirements/Prerequisites

Refer to Admission into Honours Degree Programs and Regulations for Honours Degrees.

Duration and Availability

The honours year will usually be available both on a full-time and part-time basis. Full-time students are required to complete the course in one year and part-time students in two years. Students are advised to check with their course co-ordinator about the availability of part-time study and mid year intakes.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
4796	v.4	Business Research Methodology 400	3.0	25.0
6982	v.4	Public Relations (Honours Seminar) 400	3.0	25.0
		SELECT 2 OPTIONS		50.0
				100.0
Year 1 Semester 2
12209	v.2	Business Dissertation (Marketing) 495	6.0	100.0
				100.0

*Optional Units to Select From in Year 1 Semester 1*			*Hrs/Wk*	*Credits*
301228	v.2	Public Relations (Research and Evaluation) 450	3.0	25.0
301229	v.2	Public Relations (Strategies) 420	3.0	25.0
301230	v.2	Public Relations (Financial) 430	3.0	25.0
301232	v.2	Public Relations (Theory) 470	3.0	25.0

Availability

Year	Location	Period	Internal	External
2003	Bentley Campus	Semester 1	Y	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

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Picture of sun setting over Henderson Court on Curtin's Bentley Campus

301612 v.2 Bachelor of Commerce (Public Relations) (Honours)

Course Entry Requirements/Prerequisites Refer to Admission into Honours Degree Programs and Regulations for Honours Degrees.

Additional Course Expenses Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1

Year 1 Semester 2

Availability

Course Entry Requirements/Prerequisites

Refer to Admission into Honours Degree Programs and Regulations for Honours Degrees.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.