296513 v.9 Master of Commerce (Marketing)

Introduction

This course develops expertise in a functional area of marketing through advanced studies in the field with study emphasising research preparation to be used in exploring a particular aspect of marketing through in-depth research and projects.

Course Entry Requirements/Prerequisites

A recognised Australian tertiary institution, or an equivalent, qualification and a preferred minimum of three years professional experience. Students may enter the program with qualifications in disciplines other than marketing, but should be prepared to undertake additional units at graduate level to provide them with a broad foundation in marketing. On completion of the first half of the program, students who have not maintained a course weighted average of 70 per cent will be awarded the Postgraduate Diploma in Business (Marketing) and may be excluded from further study in this course. Students complete by either coursework and a short research project, or coursework and a major project.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis. Students with a relevant upper second class honours degree or above may request acceptance directly into the second half of the program.

Duration and Availability

The course is two years full-time or equivalent part-time study.

Intermediate Awards

A student who has successfully completed all the requirements of the Postgraduate Diploma in Business (Marketing) may apply for graduation in that award subject to approval of the Head of School. For further definition refer to the Statement and Awards section under General Information.

Course Organisation

The first half or the course normally follows the pattern of the Postgraduate Diploma in Business (Marketing). The selection of units in the second half of the course varies according to the length of the research project undertaken with students guidedby the Course Coordinator. In all cases, appropriate research preparation units must be undertaken before the research project.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Availability

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.