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Curtin University
Courses Handbook 2013

This handbook contains information for courses and units at Curtin in 2013.
Information for current year courses and units is available at Courses Handbook 2012.

3992 (v.8) Public Relations Consultancy 300

Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
Tuition Patterns: The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline.
Seminar: 1 x 3 Hours Weekly
Prerequisite(s): 10851 (v.6) Media Relations 250 or any previous version
Syllabus: Strategic communication from a consultancy perspective, focusing on topics such as public relations strategy, planning and research, account management and business development, time and project management, as well as sponsorship, creativity, events management, ethics and professionalism. Also included are client services, negotiation and presentation skills in the context of pitches and client presentations. The key distinguishing feature of the unit is the involvement of a real life client throughout the semester. There is a strong focus on the contribution consultants make to the overall strategic objectives of their clients.
Unit references, texts, outcomes and assessment details The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline.
Field of Education: 080509 Public Relations
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2013 Bentley Campus Semester 1 Y        
2013 Bentley Campus Semester 2 Y        
2013 Charles Telfair Inst Mauritius Semester 2 Y        
2013 Lim Kok Wing Uni Malaysia Semester 1 Y        
2013 Miri Sarawak Campus Semester 2 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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