312369 (v.2) Agribusiness Marketing Research 301
| Area: | School of Management |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 5.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Lecture: | 1 x 3 Hours Weekly |
| Tutorial: | 2 x 2 Hours Weekly |
| Syllabus: | Introduction to marketing research as applicable to farming so that current and future market trends can be analysed to enable farmers to choose which crops and livestock to produce. Scientific method and concepts in research design. Secondary data sources and experimentation in an agricultural context. Concepts of measurement. Questionnaire design. Attitude scales, in-depth interviews, observations and projective techniques. Sampling and review of parametric and non-parametric statistics. Agricultural pricing, product and promotion research. Ethical issues in agribusiness marketing research. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 050100 Agriculture (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
No current availability exists. It may that this is planned for a future year or a decision has been made to not offer it currently. Contact the School or Area listed above for further information.
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