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Curtin University
Courses Handbook 2013

This handbook contains information for courses and units at Curtin in 2013.
Information for current year courses and units is available at Courses Handbook 2012.

312104 v.1 Public Relations Major

Introduction

This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision-making that originates policies, products and services which become the basis of relationships, whilst preparing them for major communications roles. Graduates in public relations single or double majors meet the academic requirements for membership of the Public Relations Institute of Australia.

Combinations available with this Major

The combinations being supported are; Bachelor of Commerce Electives Stream; Public Relations & Advertising; Public Relations & Marketing; Public Relations & Management; Public Relations & Tourism and Event Management; Public Relations & Journalism.

Course Structure Hrs/Wk Credit
Year 1 Semester 2
10855 v.8   Public Relations Principles 201 3.0 25.0
  25.0
Year 2 Semester 1
10845 v.3   Public Relations Law 211 3.0 25.0
10854 v.7   Public Relations Techniques 220 3.0 25.0
  50.0
Year 2 Semester 2
10851 v.6   Media Relations 250 3.0 25.0
12596 v.6   International Public Relations 340 3.0 25.0
  50.0
Year 3 Semester 1
12597 v.5   Corporate Public Relations 360 3.0 25.0
3992 v.8   Public Relations Consultancy 300 3.0 25.0
  50.0
Year 3 Semester 2
3993 v.9   Public Relations Internship 393 3.0 25.0
  25.0

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For course overviews and enrolment information please visit our future students website.