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Curtin University
Courses Handbook 2013

This handbook contains information for courses and units at Curtin in 2013.
Information for current year courses and units is available at Courses Handbook 2012.

312090 v.1 Advertising Major

Introduction

This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.

Combinations available with this Major

The combinations being supported are: Bachelor of Commerce Elective Stream; Advertising & Public Relations; Advertising & Marketing; Advertising & Creative Advertising Graphic Design; Advertising & Creative Writing.

Course Structure Hrs/Wk Credit
Year 1 Semester 2
11016 v.5   Integrated Marketing Communications 202 3.0 25.0
  25.0
Year 2 Semester 1
12592 v.4   Brand Management 260 3.0 25.0
12632 v.5   Advertising Principles 211 3.0 25.0
  50.0
Year 2 Semester 2
12989 v.5   Media Planning 250 3.0 25.0
12990 v.5   Cross Cultural Advertising 300 3.0 25.0
  50.0
Year 3 Semester 1
12634 v.4   Strategic Advertising 310 3.0 25.0
4373 v.7   Advertising Account Planning 340 3.0 25.0
  50.0
Year 3 Semester 2
12633 v.5   Advertising Campaign Development 391 3.0 25.0
  25.0

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For course overviews and enrolment information please visit our future students website.